After having waited for 48 hours in order to appear for my final UCB round table discussion which was also the final examination for this elective, the mood before entering the discussion was one of tiredness and despair.
However, the experience of going through the rigor of the round table conference, was one of the best experience of test taking I have had in my life (Micro economics exam in term 1 was another).
Even though most of us were dumbfounded and had no idea how to approach or initiate the discussion, once we got going with the help of the professor who kept prompting us all along the way, the entire exercise became a very stimulating experience.
I learnt more about Consumer Belief & Behavior in those 1.5 hours of discussion as compared to 18 sessions of class room teaching.
Even though, personally I am not happy with my effort during the discussion, the whole exchange of ideas was actually very stimulating.
For once I understood the significance and the importance of class room discussion and case based style of learning.
The product stimuli which we chose as a group was "Nike: - Sports shoes" and as we got involved in the discussion, it became clearer in my mind about the rationale behind the marketing strategy of Nike and how each and every effort on their part to allure customers in to buying their product followed the concepts of Consumer Behavior to the tilt.
The dissection of their marketing plan in terms of consumer behavior was an eye opener, and a wonderful example of using a practical example in order to learn and understand concepts which book learning will never be able to offer.
To sum it all up, kudos to Prof. Chua...You really know your subject and it has been a wonderful learning experience.
Another plus for my experience at AIM...:)
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