Friday, January 14, 2011

What's in a domain name?

" What's in a name?" is a favourite quote from lore, that we know. However Facebook has gone a step further in order to prove us otherwise. While browsing the news I came across an article which highlighted the fact that Mark Zukerberg led company paid a whooping $ 8.5 million to American Farm Bureau Federation to own the domain name FB.com...

Well I know Facebook makes a lot of money but this is something else.$ 8.5 million on aquiring a domain name might seem like an insane investment for the risk averse but its one made with an eye on the future of the brand itself.

Just goes to show how companies in the 21st century are willing to spurge in order to uphold and enhance thier brand image at every given opportunity.

Well all I can say is that when most corporate are reacting to this news with awe, some Farm Federation in the U.S is laughing its way to the bank with this deal.

Just goes to show, money can buy you anything...Mr Obama is the recession still on in the US.
...Just checking...!!!