Cartoon Anyone...

In today's BEM class (BEM: - Brand Equity Management for the uninitiated), we were discussing about how brands are formed.

The discussion ranged from what are the do's & don't for brand formation, to the attributes and values which a brand name should symbolize.

During the class, we also discussed about the origins of some the world's most famous brands such as Rolex, McDonald's, Nike etc.

The most insightful learning from the session was the reason behind why cartoon characters have large heads with respect to their body size. any ideas why????

Well the logic behind the whole thing as stated by our prof was that since cartoon characters were catering to the target segment of children above 3 to 12, the characters had larger heads since the children also had larger heads w.r.t to their body size when they are young.

Hence the cartoon characters were replicating the physical form of their target segment...i.e children between age 3-12...Funny isn't it...

So next time you find yourself watching mickey mouse or tom & jerry on cartoon network, sit back and think for a minute about how much thought and strategy has gone into making the characters of your beloved cartoon shows.